ATINA is built around one simple idea:

the right oil for the right purpose.

Too often, we use one oil for everything — and miss out on flavour, quality, and better results. I wanted to make it simpler. More intuitive. More like working in a professional kitchen.

ATINA is named after my daughter.

She was born with a heart condition — something that has made me especially conscious of the ingredients we use at home.

For me, this is about creating products I feel confident serving to my own family.

High-quality ingredients that naturally fit into a way of eating many people associate with heart health.

The inspiration comes from Mediterranean cooking — where extra virgin olive oil is a natural part of everyday food preparation, not just something used as a finishing touch.

There, olive oil is used for frying, cooking, and finishing — and forms an important part of a diet often recognised as one of the healthiest in the world.

With ATINA, I want to make it easier to cook in the same way:

using the right oils — for the right purpose — every day.

That’s why I’ve developed a system with three distinct oils:

– one for finishing

– one for cooking

– one for high heat

All in a modern squeeze bottle that gives you control, precision, and flow.

ATINA is made for people who want to cook better — without making it more complicated.

Extra virgin olive oil is pure, cold-pressed juice from olives — without heat or chemical processing. With ATINA, I’ve deliberately chosen two very different types, because one oil isn’t right for everything.

EAT

A premium early-harvest extra virgin olive oil from Italy, made from Coratina olives. It’s green, fresh, and intense, with the characteristic peppery kick that signals high quality.

It’s also naturally rich in polyphenols — antioxidants that contribute to flavour, stability, and health benefits. The perfect choice for drizzling and finishing everything you love.

COOK

A high-quality extra virgin olive oil from Spain with a milder, rounder flavour. Perfect for all kinds of cooking without overpowering the dish.

Two different oils — two different purposes.

When the heat gets high, you need an oil that can handle it.

FRY is a high-quality Swedish high-oleic rapeseed oil, developed for frying and grilling at high temperatures — up to 240°C. It is high in monounsaturated fat, stable under heat, and neutral in flavour.

Perfect for frying, stir-frying, grilling, and deep-frying.

The squeeze bottle is a tool I’ve used throughout my career in professional kitchens. It gives you precision, control, and a smoother cooking flow.

Benefits:

• precise dispensing
  
• less mess
  
• better control in the pan
  
• easier everyday cooking

My name is Adam Bjerck — chef, entrepreneur, and passionate about great ingredients.

Over many years in the kitchen, both in restaurants and as part of the Norwegian National Culinary Team, I’ve worked with one thing again and again: how small details can elevate a meal.

Oil is one of the most important — and most underrated.

ATINA was created because I was missing a simpler, better system in my own kitchen.

These are the oils I use myself.

JA TAKK! ADAM is a chef-driven food universe, created by Adam Bjerck – built on experience from professional kitchens and a passion for simple, really good food.

The brand stands for:

• Honest, high-quality ingredients
• Clear function and easy use
• Products developed in real kitchens
• JA TAKK! ADAM brings culinary expertise into everyday meals, making it easier for everyone to cook better food at home.
• More products in the JA TAKK! ADAM universe are launching soon, including burger dressing and spicy dressing